Tourism Tasmania - Travel Marketing Team of the Year
Come and Say G'Day Campaign on the East Coast
Come Down For Air Webinar
Events Tasmania Grant Writing for Events
Brand Tasmania Workshops
Trade Strategy Roundtable Workshop
Spirit of Tas - Flavours of Tassie
Art Tasmania - Buidling an Artistically Inclusive Future
What's On - Events
Business Grants available
ECTT Winter Tourism Famil 2025
Photo Credit: Alister Bett
Last weekend, the East Coast came alive as we welcomed 35 visitor economy professionals from across Tasmania for our secondECTT Winter Tourism Famil Program. Guests included representatives from the Tasmanian Visitor Information Network, Tourism Tasmania, Hospitality Tasmania, and the TICT— all here to experience first-hand the stories, operators, and landscapes that make our region shine in winter.
Over two days, the group explored Coles Bay and surrounds, connecting with more than 30 East Coast operators. From marine farms and vineyards to guided walks, penguin tours, and iconic lodges, participants were immersed in authentic local experiences and discovered the warmth of our community even in the cooler months.
A highlight was the Winter Tourism Expo & Networking Evening at Freycinet Lodge, where operators had the chance to showcase their businesses, share tastings, and build relationships directly with frontline staff who influence visitor journeys every day. The energy in the room was inspiring — a true celebration of connection and collaboration.
Please mark your calendar for the East Coast Tasmania Tourism (ECTT) Annual General Meeting, followed by our Industry Recognition Awards for Accessibility & Inclusivity.
Date: Thursday, 16 October 2025 Time: 3:00 PM – 6:00 PM Venue: White Sands Estate
Stay tuned for the official invite with more event details, including RSVP, agenda, and guest speakers.
September ECTT Connect - Fingal Valley
ECTT will be in the Fingal Valley this month to host our relaxed drop-in session where you can meet the team, access business support, and get advice on things like ATDW listings, current marketing campaigns, and more.
Join us for our next session: Wednesday 24th September
Fingal Valley Neighbourhood House 10:30 am–12:30 pm
We will be joined by special guest, the Tasmania Devils Football Club and mascot Rum'un! Come along for a photo opportunity with Rum'un.
No bookings required – just drop in when it suits you. If you have any questions, feel free to reach out to Sally at: sally@eastcoasttasmania.com.au
Furture ECTT Connect Sessions 2025
October - Thursday 30th, Scamander
November - Thursday 27th, St Helens
Check out our Events page for location details closer to the date.
Rum'un Is Coming to The East Coast
East Coast Tasmania Tourism is excited to welcome the Tasmania Football Club and their much-loved mascot, Rum’un, to the East Coast on Wednesday 17 September, and you’re invited to come say g’day and grab a photo with family and friends!
Bring the kids, wear your colours, and help us give Rum’un a big East Coast welcome!
Updates will be posted on our Facebook and Instagram — keep an eye out and come meet Rum’un!
ECTT & Hospitality Tasmania
Great Community Experience
Season Preparedness Session
East Coast Tasmania Tourism (ECTT) and Hospitality Tasmania (HT) are excited to announce our upcoming Great Community Experience (GCE) session; The Season Preparedness Session is designed to bring Bicheno businesses and the community together as we prepare for the busy months ahead.
Bicheno will host the first session on Tuesday, 23 September 2025 at the Bicheno Bowls Club, from 5–7pm. With the Bicheno Food and Wine Festival just around the corner and another strong summer season expected, this is a valuable opportunity to strengthen service delivery, refine your offerings, and ensure we are collectively ready to welcome visitors to our coast.
The session will include:
Tips for delivering memorable visitor experiences
Tools to get your business “season ready” before the summer boom
Opportunities for collaboration and cross-promotion
Networking with fellow operators and community members
This session is open to anyone in tourism, hospitality, retail, or any community-facing role — because every interaction contributes to the warm Bicheno welcome.
We’re proud to be delivering these sessions in partnership with HT, and will be rolling out more across the East Coast region in the months ahead.
Please register to attend the session via button below.
Your feedback matters. Our annual ECTT sentiment survey is now open — a chance for you to tell us what support you value most, ensuring our work in the year ahead reflects the needs of our industry and community. Please complete our short survey via the link below before 30 September.
The Tasmanian Hospitality & Tourism Jobs portal connects local businesses with job seekers ready to join our vibrant visitor economy. Post vacancies, browse candidates, or apply for jobs with ease — your one-stop hub for building Tasmania’s tourism and hospitality workforce.
Tourism Tasmania Masterclasses – Coming This Spring
Tourism Tasmania is hosting a series of free Masterclasses around the state this spring, designed to give operators practical insights and tools to strengthen their business.
Each workshop will explore current industry trends, practical applications, and strategies to help Tasmanian operators remain competitive in a rapidly evolving tourism landscape.
Eat Local, Stay Local has launched, encouraging Tasmanians to support tourism and hospitality through the off-season and shoulder period.
Successful voucher recipients will be notified this week and have until 30 November 2025 to pay for and complete an eligible activity. Businesses do not need to register or process vouchers — recipients purchase as normal and claim reimbursement from the Department of State Growth with a receipt.
If your product or experience is eligible, promote it to attract voucher holders and boost visitation across Tasmania now.
Congratulations to Tourism Tasmania for taking out Travel Marketing Team of the Year at the prestigious Mumbrella Travel Awards! This well-deserved win recognises their creativity, passion, and dedication in showcasing Tasmania to the world. A fantastic achievement that shines a spotlight on our island and its incredible visitor experiences.
Photo Credit: Mumbrealla Travel
East Coast Tasmania featured in Tourism Australia
Come Say G'Day campaign
Image: Tourism Australia - Thomas Weatherall at Larapuna/Bay of Fires
Tourism Australia’s (TA) latest Come and Say G’day campaign is set to showcase Tasmania across major international markets. Filming took place on Country at Larapuna/Bay of Fires, with the award-winning wukalina Walk, one of our region’s most immersive cultural tourism experiences. Actor Thomas Weatherall, Robert Irwin and Ruby the Souvenir Kangaroo starred in the campaign films.
Filming on the East Coast highlights our region’s natural beauty and cultural depth, bringing the Larapuna/Bay of Fires to global audiences as a must-visit destination. Behind-the-scenes footage reveals how the landscapes and stories of Tasmania have been captured for the campaign.
The campaign has already launched in China, with India following in late August, the US, UK, Japan and Germany in September, and South Korea in November. A fact sheet is available, and an industry toolkit will be shared shortly through TA’s Essentials newsletter.
Come Down For Air - Webinar
Tourism operators are invited to join an upcoming webinar (October 1, 12.30pm) on Tourism Tasmania’s latest Come Down For Air campaign, launching in late September.
Chief Marketing Officer, Lindene Cleary, will provide an overview of the campaign strategy and outline how domestic audiences will be engaged this spring and summer. She will also showcase examples of the new advertising creative.
For East Coast operators, this is a valuable chance to understand how the campaign will support our region’s unique positioning and how you can connect your own offerings to Tasmania’s broader brand story.
Brand Tasmania is offering free three-hour workshops that will help you to use storytelling as a powerful tool through your email campaigns. Join one of the workshops held across the state in September.
In this workshop, you will learn:
Why email can outperform social media in ROI and audience connection.
How to strategically build and maintain a healthy, engaged email list.
Techniques for crafting compelling email stories tailored to your customer's journey while staying true to your brand voice.
Current best practices for subject lines, formatting, and calls-to-action.
How to map out targeted campaigns for awareness, nurturing, and conversion.
Tools and platforms to streamline your email marketing efforts.
To register, please use the registration button below:
St Helens: Wednesday, 17 September at 3pm to 6pm - The Panorama Hotel.
The Tasmanian Government is developing the Tasmanian Trade Strategy 2030 and is requesting input from anyone interested in trade to ensure it reflects the state's strengths and ambitions.
Here's how you can participate.
Attend a roundtable: join an in-person session in Hobart, Launceston, Burnie or St Helens to share your insights.
Consultation is open until Tuesday, 30 September 2025, with roundtables running throughout September.
Whether you are a business owner, exporter, industry leader or a community member – anyone with a stake in Tasmania's trade future is encouraged to participate.
Flavours of Tassie Returns
The Spirit of Tasmania’s Flavours of Tassie program has returned, giving local producers the chance to showcase their food and beverages directly to passengers. Producers can offer tastings, sell products on board, and share marketing material, special offers, and their business story.
This year, 15 producers — including vineyards, distilleries, and specialty food makers — are already 'on board'. The program runs until 31 October, and expressions of interest are still open.
All businesses are encouraged to apply — from cellar doors and farm gates to kitchen-table operators. To register, complete the Spirit of Tasmania application form.
Arts Tasmania Building an Artistically Inclusive Future
Arts Tasmania, in collaboration with Access Consultant Morwenna Collett, is offering a series of free online capacity-building webinars to support artists, organisations, and community members in creating more inclusive spaces.
All sessions will be held via Zoom and recorded for future access.
We’d love to hear how your business is making a difference.
If you’re taking steps to create a more accessible and inclusive experience—big or small—share your story with us. We’re looking to highlight local businesses leading the way in this important space.
There are a number of industry grants and funding opportunities now available to help support your business visit the website
The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.
East Coast Tasmania Tourism Inc, PO Box 115, Bicheno, Tasmania 7215, Australia
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