We’re pleased to welcome Theresa to the ECTT team.
A proud East Coast local, Theresa has a deep connection to the region and its landscapes, and spends much of her time hiking, freediving and exploring the coastline that makes this place so special.
Theresa brings more than 15 years’ experience in marketing and communications, including a decade specialising in tourism and destination management. Her background includes senior roles with Tourism Tasmania and the Cradle Coast Authority, and she most recently served as a Director on the ECTT Board, bringing valuable insight into the organisation and the region.
In her role with ECTT, Theresa will support our members by strengthening marketing capability, helping tell the East Coast story, and showcasing the people, businesses and experiences that define our region.
We’re delighted to have Theresa join the team and look forward to the experience and local knowledge she brings.
Engage with ECTT Socials to Maximise Visibility
East Coast Tasmania Tourism manages a range of high-performing social media channels designed to showcase our region, connect our industry and help tourism businesses reach more people.
We strongly encourage you to engage with these platforms, both as your business and personally, to maximise your visibility and stay connected.
Facebook
• East Coast Tasmania – our main visitor-facing page, promoting the best of the East Coast to inspire travel and drive visitation.
• East Coast Tasmania Shines – a vibrant, community-focused group celebrating everything happening across the East Coast. This is your space to self-promote your business, share updates, introduce your team, tell your story, celebrate wins of the week, and highlight what’s new or noteworthy. It’s also a valuable place to connect with locals, keep across regional activity and contribute to positive, up-to-date conversations.
• East Coast Tourism Tasmania – Industry Group – our dedicated industry space, created to keep operators connected and informed. This group supports industry discussion, sharing of good news stories, insights and expertise, and ECTT updates. While not a consumer-facing or advertising platform, it plays an important role in collaboration and sector-wide communication.
Instagram
• @eastcoasttasmania – our flagship visitor-facing Instagram account, reaching more than 85,000 followers. Tag @eastcoasttasmania or use #eastcoasttasmania to give us permission to reshare your content and extend your reach to a large, highly engaged audience.
By actively engaging across these channels, you’re helping strengthen the East Coast Tasmania story, while increasing exposure for your business and contributing to a more connected, visible and thriving tourism region.
Freycinet Project Update - December 2025
Photo Credit: Luke Tscharke
An update is now available on key infrastructure projects in and around Freycinet National Park, which may impact visitor access and experiences.
The December 2025 update includes information on:
Freycinet Visitor Gateway Project – improvements to visitor facilities and infrastructure.
Freycinet National Park Wastewater Infrastructure Upgrades Project – essential upgrades to support park operations and visitor services.
Operators are encouraged to review the updates to understand any temporary impacts, planned works, or changes to access that could affect guests. Staying informed helps you plan and provide accurate information to visitors.
If you’re not currently receiving these updates and would like to stay informed, subscribe via the Gateway project webpage. To be removed from the mailing list, email freycinetgatewayproject@parks.tas.gov.au.
Tasmanian Hospitality & Tourism Academy
Event Skills Program
Looking to build a career in Tasmania’s events and festival industry?
The Tasmanian Hospitality & Tourism Academy (THTA) is delivering the Event Skills Program in 2026, a practical, job-ready training program designed in partnership with Tasmania’s event and festival sector.
The program combines short theory blocks with hands-on experience at live events, equipping participants with the skills, confidence and industry connections needed to step straight into event roles.
Program snapshot:
Location: Hobart & Southern Tasmania
Timing: March–August 2026
Cost: $400 per participant
Places are limited
Expressions of Interest close Friday, 27 February 2026.
Visit the THTA website for full program details and to register your interest: thtacademy.org.au
East Coast tourism operators are advised that the Tasmania Fire Service (TFS) has activated a statewide fire permit period until further notice.
During this time, a permit is required for all controlled burns.
Fire permits are free and include conditions to help ensure burns are carried out safely. Permits can be applied for online via the TFS website or by calling 1800 000 699.
The Tasmania Parks and Wildlife Service (PWS) will also introduce seasonal campfire bans in selected national parks and reserves from 2am on 20 December. Operators are encouraged to check the PWS website for a list of affected locations.
For those impacted by recent fires in eastern and southern Tasmania, recovery support continues to be available through TasRECOVERY.
For the latest fire restrictions, warnings and emergency updates, visit TasALERT.com.
If you would like a printable copy of the TasALERTS QR Code, please reach out to us at industry@eastcoasttasmania.com.au or download via the button below.
The Tasmanian Government is seeking feedback on proposed legislation that would introduce a 5% levy on short-stay accommodation across Tasmania. Stakeholders and community members are encouraged to share their views by making a submission.
Submissions close at 5.00 pm on Wednesday, 25 February 2026.
Create Your Off Season 2026 Offer
East Coast tourism operators have already submitted more than 30 Off Season offers, contributing to over 200 offers submitted statewide. This strong early response puts us in a great position to deliver another successful winter campaign in 2026.
If you haven’t submitted an offer yet, there’s still time to take part.
Off Season 2026 offer submissions close on 6 March 2026.
Offers will begin going live on the Discover Tasmania website from 2 February, helping capture bookings ahead of winter, with the full campaign launching in March.
ECTT is here to support you through the process. For guidance on creating your offer, we recommend using the Create Your Offer toolkit, with further information and the submission link available via the Off Season website.
If you’d like help refining an idea or submitting your offer, please get in touch with Sally; sally@eastcoasttasmania.com.au
A big thank you to all East Coast operators who have already submitted an offer; your early engagement is helping ensure a strong East Coast presence in Off Season 2026.
New Seafood Labelling Standards
Coming 1 July 2026
Photo Credit: Tourism Australia
Hospitality businesses that serve seafood will need to prepare for new country-of-origin labelling requirements coming into effect from 1 July 2026.
Under the new standard, seafood dishes sold for immediate consumption must clearly state whether the seafood is Australian, imported, or a mix of both. The standard has been made under Australian Consumer Law and applies to hospitality businesses such as restaurants, cafés, pubs, clubs, food trucks and other takeaway outlets.
ECTT encourages operators to familiarise themselves with the new requirements early to allow time for menu updates and staff training.
Further information on country-of-origin seafood labelling in hospitality settings is available on the Australian Government website Australian Government website..
What's on
There's so many great events, markets, live music, classes and activities to get involved with on the East Coast.
To see the whole schedule for this year and beyond
There are a number of industry grants and funding opportunities now available to help support your business visit the website
The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.
East Coast Tasmania Tourism Inc, PO Box 115, Bicheno, Tasmania 7215, Australia
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