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East Coast Tasmania Tourism
2026 Winter Industry Famil Program
Photo Credit: Sergio Ramirez, Spring Bay Distillery
As part of this year's ECTT Winter Industry Famil Program, we were proud to partner with four outstanding East Coast tourism businesses to deliver a series of regional experiences.
It was fantastic to see such strong attendance across all four famil experiences, with representatives from accommodation providers, visitor services, tour operators and tourism businesses coming together to connect, learn and experience the best of the East Coast in winter.
Our first famil took us to Devils Corner for their Moulting Lagoon and Firelight Experience. Guests enjoyed a journey through the vineyard to Moulting Lagoon, where freshly shucked oysters and premium wines were served in one of Tasmania's most spectacular landscapes. Along the way, we were lucky enough to spot the resident black swans gliding across the lagoon, while sheep and wallabies grazed peacefully among the vines, a uniquely Tasmanian scene that left a lasting impression on everyone. The experience concluded by sharing seasonal local produce, exceptional wines, perfectly capturing the warmth and atmosphere of the Off Season.
Spring Bay Distillery welcomed the group into their beautiful beachfront tasting room for the Premium Red Velvet Whisky Experience. Guests settled into the signature red velvet lounge to sample a curated selection of award-winning single malt whiskies from the distillery's library collection. The relaxed setting, paired with insights into the craftsmanship behind each whisky, highlighted why this experience has become such a popular winter offering on the East Coast.
As the sun set, East Coast Natureworld hosted the unforgettable Devils in the Dark Experience. Watching Tasmanian devils feed after dark from the purpose-built viewing hide was a powerful reminder of the incredible wildlife experiences available in our region. The evening was made even more memorable with local wine and cheese served while learning about the important conservation work being undertaken by the team. It truly felt like stepping behind the scenes of a wildlife documentary.
The final famil took guests to Tasman Sea Salt, where guests were among the first to experience the brand new Salt Cellar. This exciting new space offers immersive experiences including guided salt tastings and the unique Salt Sommelier experience, allowing visitors to discover just how much flavour and texture can vary between different salts. Guests also enjoyed warming mulled cider while watching the fascinating process of transforming pristine East Coast seawater into delicate sea salt flakes, all set against sweeping views across the Freycinet Peninsula.
Each of these experiences are a part of the Off Season Campaign, and are currently bookable via the link - Off Season Offers
A huge thank you to Devils Corner, Spring Bay Distillery, East Coast Natureworld and Tasman Sea Salt for generously hosting our industry and showcasing the quality and diversity of experiences available across the East Coast during winter.
We also thank everyone who attended. Building strong local knowledge within our tourism community helps ensure every visitor receives genuine recommendations and discovers even more reasons to explore Tasmania's East Coast throughout the Off Season.
If you would like to host an industry famil to showcase your business, please reach out to Sally to discuss how we can assist.
Moulting Lagoon Experience at Devils Corner Vineyard
The Salt Cellar at Tasman Sea Salt
ECTT Social Media Toolkit
Welcome to the ECTT Social Media Toolkit!
A fortnightly Facebook series where we share practical, no-jargon social media tips to help East Coast Tasmania tourism operators grow their online presence, on our Industry Facebook Page.
We're kicking off with the big picture, because before we get into tactics, it helps to understand what's actually changed (and change is a constant currently in the world of social media marketing).
The social media playbook from even two years ago no longer works the same way. Algorithms across Instagram, Facebook and TikTok have all shifted significantly in 2026. The operators who understand the new rules are getting real results from organic content, even with small followings.
If you aren't yet a member of our Industry Facebook page, register here. We share important content weekly.
Tourism Tasmania Tourism Hub
Explore Tourism Tasmania's New Tourism Hub
Tourism Tasmania has launched its new Tourism Hub; a one-stop destination for industry resources, campaign toolkits, brand assets, visitor insights, market data, and the latest industry news and opportunities. There's also a dedicated section to help new and emerging tourism businesses get started.
Take a look and discover the tools and resources available to support your business.
Tourism Tasmania has partnered with Jetstar to launch a nationwide Tasmania flight sale, helping drive more visitors to the state over the coming months.
The campaign is being promoted nationally across TV, radio, digital, social media and Jetstar's marketing channels, providing a great opportunity for tourism businesses to encourage visitors to book their East Coast getaway.
Sale dates: 24–28 July 2026 (ends 11.59pm AEST Tuesday 28 July)
Travel period: Selected dates between 12 August 2026 and 17 March 2027
Following her visit to Tasmania for Dark Mofo, travel writer Simone Mitchell took a road trip around the state, highlighting some of her favourite destinations, experiences and operators. It's fantastic to see our region receiving national exposure and inspiring more visitors to explore Tasmania beyond the cities.
East Coast towns featured in the article include Orford, Swansea, Coles Bay, Bicheno and St Helens;showcasing everything from cosy accommodation and incredible local produce to stunning coastal scenery and memorable visitor experiences.
This Business Diagnostic Service has been developed in partnership with Mischief Insight & Impact to provide hospitality and tourism businesses with an independent, practical review of their operations, workforce and business systems.
Designed specifically for Tasmania's hospitality and tourism sector, this service helps operators identify challenges, uncover opportunities and prioritise actions that can strengthen business performance.
This service is provided on an as-needed basis, and EOI's will continue to be accepted on an ongoing basis through 2026.
The Tasmanian Government's $60 million Business Growth Loan Scheme is now open, providing loans to help eligible businesses expand, invest in new projects, and drive economic growth across Tasmania.
Applications are open until 5pm, 18 December 2026, or until all available funding has been allocated.
Find out more and check your eligibility via the link below.
There are a number of industry grants and funding opportunities now available to help support your business visit the website
The Tasmanian tourism industry acknowledges the Tasmanian Aboriginal people and their enduring custodianship of lutruwita / Tasmania. We honour 40,000 years of uninterrupted care, protection and belonging to these islands, before the invasion and colonisation of European settlement. As a tourism industry that welcomes visitors to these lands, we acknowledge our responsibility to represent to our visitors Tasmania’s deep and complex history, fully, respectfully and truthfully. We acknowledge the Aboriginal people who continue to care for this country today. We pay our respects to their elders, past and present. We honour their stories, songs, art, and culture, and their aspirations for the future of their people and these lands. We respectfully ask that tourism be a part of that future.
East Coast Tasmania Tourism Inc, PO Box 115, Bicheno, Tasmania 7215, Australia
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